ADE Dance & Brands, the Amsterdam Dance Event’s sub-conference focused on commerce and creativity in the dance music industry, today announces first keynote speaker. Raphael Aflalo, CEO and co-founder of My Love Affair, an agency specialising in forging creative partnerships between brands and artists, will share his insights on Thursday October 20th.

Case studies / Q&A
During his appearance Aflalo will be presenting a series of case studies on how My Love Affair has worked with a wide range of dance artists, as well as offering his view of this growing market, followed by a Q&A session with the audience. “By the time of My Love Affair’s launch, the company had already secured various campaigns and partnerships between high-profile artists and DJs such as David Guetta, Avicii,, Steve Aoki, Nervo, Lenny Kravitz, Iggy Pop, Justin Bieber, and Maroon 5 with internationally known brands like Tag Heuer, G.H.Mumm , HP, Renault, Sony Mobile, P&G, IWC, Alcatel, and Nestlé,” he commented.

My Love Affair was launched in 2011 by Aflalo and his business partners David and Cathy Guetta. “Their vision was clear: brands and artists have a lot to bring to each other and, while artists are striving to find a long-term business model, brands are constantly trying to create unique environments for consumers. My Love Affair links brands directly to personalities through different means of communication such as endorsement, digital activations, product placement in music videos, and event partnerships,” he added. Previously Aflalo worked at Omnicom Media Group as managing director of the company’s digital department, and before that he founded his own digital agency Pure Player in 1999.

About ADE Dance & Brands
ADE Dance & Brands is a joint initiative of ADE, BBP Media and First Day of Spring where global brands present their cases, DJs highlight their partnerships, and managers, connectors, philosophers and creatives all explain how creativity can flourish with the help of commercial resources. This year the event is to be held in the newly-refurbished Hotel Arena between 12.00-18.00 on Thursday, October 20th. Early Bird tickets (€75,-) are available here (the event is also accessible for 5-day conference ticket holders).

About ADE
The Amsterdam Dance Event is the global platform for electronic music culture, business and innovation. The festival is the perfect place to spot the latest musical trends and emerging talents, as well as hearing the most recent work of both electronic music pioneers and current superstar acts. In addition to the extensive line-up of the ADE Festival, ADE Playground offers music enthusiasts a large and varied daytime program including exhibitions, in-store promotions, pop-up stores and film screenings all over the city centre. The business aspect of the event (ADE Conference) is recognised as the most important of its kind, presenting a broad range of conferences and networking opportunities that focus on music and technology, VJs & visuals, sustainability, dance & brands, harder dance styles, new talent and the education of students.

The Amsterdam Dance Event takes place from the 19th to 23rd of October, 2016
For more information about ADE:

The Amsterdam Dance Event is organized by Stichting Amsterdam Dance Event, an initiative of Buma. Official Partner ADE: KPN.