Revolutionary Partnership: NTIA Collaborates with KUVO Powered by DJ Monitor to Enhance Music Insights for UK Venues and Increase the Accuracy of Royalty Payments for Creators

The initiative aims to support electronic music creators and offer music insights to venues across the UK to enhance their businesses. It creates a ground-breaking opportunity to empower the music rights industry with a broader set of reliable data to enable more accurate royalty payments to the creators of the music DJs play.

KUVO Powered by DJ Monitor is a partnership between AlphaTheta and DJ Monitor for music identification in venues. Integrated solutions have been developed to harness their unique strengths within DJ technology, and Music Recognition Technology respectively. With NTIA’s support, we seek to make deployment of this technology standard practice across the UK club and DJ events industry. 

This initiative will develop stronger relationships between music rights organisations, venues, DJs and creators across the country, with a focus on building towards a more transparent and fair music royalty ecosystem within the UK.

There is no cost for venues to participate in this initiative. It does not affect the license fees venues pay for music, and it respects DJ setlist privacy – no details of which DJ played which tracks are captured by the technology and no playlists are publicised. It enables DJs to support the creators of the music they play without needing to do anything more than play their tracks. 

Michael Kill CEO NTIA says:
“We are extremely excited to partner on the KUVO Powered by DJ Monitor initiative, and will without doubt add another dynamic insight to businesses playing recorded music within their spaces.”

“The roll out of this cutting edge technology in the UK will go a long way to developing stronger, more tangible insights into the music being played within businesses across the UK.”

“The developments within music recognition technology software over the last few years, will also allow for more accurate data to be delivered to the music rights industry, ensuring that music creators get paid royalties for what is played by DJs at events.” 

Yuri Dokter CEO DJ Monitor says:
“Further to our partnership with the NTIA since 2021, we are now pleased to introduce the most cutting-edge Music Data solution together with our strategic partner AlphaTheta.”

“DJ Monitor has been monitoring and successfully identifying DJ sets in venues and festivals around the world, for CMOs such as PRS for Music and PPL, who use the data to fairly and accurately distribute to their rights holders.”

Greg Marshall – AlphaTheta – KUVO UK Lead says:
“We are thrilled to partner with the NTIA to bring our creator-supporting track identification tech to venues across the UK.” 

“Together we will empower venues with valuable music insights, empower the music rights industry with reliable data to enable accurate royalty payments to creators, and empower DJs to support music creators without needing to do anything more than play their tracks. Everybody wins.

Andrew Fleming – CEO SWG3 Glasgow says:
“We are excited to integrate the KUVO powered by DJ Monitor music system into our venue. This cutting-edge technology not only enhances our understanding of the music being played but also ensures that the creators behind the tracks receive the recognition and royalties they deserve. It’s a positive step forward for the entire industry, promoting transparency and fairness while supporting the artists who make our events possible.”

Jack Henry – Operations Director E1 London says
The KUVO powered by DJ Monitor music recognition technology is a gamechanger for the Electronic Music scene. As a venue operator, being able to ensure writers and artists are recognised for their talents is vital for the industry and we are proud to have the technology installed within our venue”.


Editors Notes:

About KUVO Powered by DJ Monitor: Weblink

About DJ Monitor
Since 2005, DJ Monitor has been the global market leader in monitoring electronic music and venue-based and festival monitoring, being the preferred supplier of the most established Collective Management Organizations around the world. 

The tech-driven end-to-end services ensure the most accurate music usage reporting possible, approved by Cisac members and international courts.

With an experienced team, mature technology, and a globally integrated database, we cover both the commercial world repertoire and niche genres. We provide complete services for events and festivals, retail locations and venues, broadcasting and online platforms & DSP’s.

About Night Time Industries Association (NTIA):
The Night Time Industries Association (NTIA) is a leading advocacy group dedicated to promoting and enhancing the nighttime economy. NTIA represents a wide range of nighttime businesses, from bars and clubs to cultural venues, and works to create a vibrant, safe, and inclusive nighttime environment.

About AlphaTheta Corporation (former company name: Pioneer DJ Corporation)
AlphaTheta EMEA Limited is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in EMEA. For more than 20 years, its Pioneer DJ brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs to deliver next-generation products that inspire and shape the global dance music community and has recently launched a new range of musical instruments for production and live performances. Its portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, TORAIZ, Pioneer PRO AUDIO, and KUVO. AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group, headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.

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