With the most recent green light on large-scale events by Dutch authorities, this October will officially mark ADE’s return to Amsterdam. The first confirmed speakers for the ADE Pro conference at Felix Meritis include artist and futurist Don Diablo, Joel Zimmerman (Deadmau5) and his business partner Dean Wilson, Mixcloud CEO and co-founder Nico Perez, IMPALA chair Helen Smith, musical duo and internet phenomenon Zaena x Jason Maek and AR/VR expert Cortney Harding.

Amsterdam Dance Event (ADE), the world’s leading conference and festival for electronic music, is preparing to return in its full live format for its 25th edition, welcoming music professionals back to its home base Felix Meritis at the Amsterdam canals.

ADE Pro 2021 will discuss the future shape of the music industry with top executives, diving deep into new ways of generating income for artists including NFTs and Blockchain, examining multiple green and sustainable initiatives and focusing on more profitable and effective business practices, as well as exploring how to reform streaming platforms to guarantee electronic music artists get their fair share.

The ADE Pro Pass, which provides access to the complete ADE daytime and nighttime experience, is now on sale at the Early Bird rate. The organisation will also be revealing a limited discount code for the ADE Pro Pass during Thursday’s episode of its monthly livestream ADE in Conversation, starting at 5pm CET. After inviting Richie Hawtin, James Blake and more for its first two episodes, Thursday’s ADE in Conversation features BLOND:ISH and DGTL on sustainable festivals, among others.

More topics and speakers for ADE Pro are set to be announced next month.

ADE Festival
With the ADE Festival program growing at a rapid rate, this year’s nighttime offering is set to feature a rich and diverse program for electronic music enthusiasts. A varied lineup of organisers has announced their ADE events, including AMF, Audio Obscura, Awakenings, DGTL, Dockyard, Elrow, Into the Woods, Loveland, Pleinvrees and Verknipt, plus venues Concertgebouw, Panama, Melkweg, Muziekgebouw aan ‘t IJ and Paradiso, with many more following. The complete program of everything announced so far can be found here.

Music professionals can now purchase the ADE Pro Pass at Early Bird rate here. 

About ADE Pro Conference
ADE Pro is the ultimate annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Friday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.

About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here

ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation.
Founding partner: Buma
Main partners: Heineken 0.0 | Desperados

Nikki McNeill | Global Publicity