David Marcus, Ticketmaster (us) is confirmed for a keynote speech at the ESNS (Eurosonic Noorderslag) conference. As Head of Music, David Marcus is responsible for Ticketmaster’s largest business segment, selling more than 60M concert tickets annually. ESNS will take place in Groningen (The Netherlands) from the 17th to 20th of January 2018. The event hosts the showcase festivals Eurosonic and Noorderslag, an extensive daytime music conference and several awards ceremonies.
How do high-demand tours like U2, Ed Sheeran, and Hamilton ensure fans – as opposed to scalpers or bots – have the best access to tickets? It’s the responsibility of industry stakeholders – agents, managers, artists, promoters and the companies like Ticketmaster who support them – to ensure tickets are being sold to people who actually intend to use them. David Marcus, EVP and Head of Music for Ticketmaster North America, will take an in-depth look at the road to planning a sales campaign, from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan – all with the end goal of putting the fans first.
Biography David Marcus, Ticketmaster (US)
David Marcus is EVP, Head of Music for Ticketmaster, where he is responsible for the company’s largest business segment, selling more than 60M concert tickets annually. Before joining Ticketmaster, Marcus was Chief Commercial Officer at ScoreBig, the country’s first name-your-own-price ticketing platform. Before Scorebig, Marcus spent four years as Warner Music Group’s SVP, Worldwide Artist Services, where he had direct oversight for the development of new lines of business for the music group, including global touring, ticketing, merchandising, and e-commerce. Previously, he was SVP, Global Music at Ticketmaster, LLC, where he built and led an international team that provided sales and marketing strategy and operational support to touring musical artists. Marcus began his career as an entertainment and intellectual property attorney at O’Melveny & Myers.
ESNS (Eurosonic Noorderslag) is the place to discover and access the very best emerging European music talent. The event has a proven track record of helping to break new acts on the international music scene, with now well-known names such as Alma, Ásgeir, Aurora, Dua Lipa, Hozier, HER, Mø, My Baby, Rejjie Snow, Lost Frequencies, Roosevelt, Royal Blood, Seinabo Sey and Vök, having played at ESNS as up and coming talents. The B2B side of the event attracts more than 4,000 entertainment industry professionals from all sections of the industry, including representatives of over 400 European festivals, managers, agents, publishers, labels, tech companies and event suppliers. Each year, ESNS stages more than 350 showcases all over the city of Groningen as well as offering a comprehensive and focused conference programme of around 150 panels and keynotes. The event also hosts multiple networking opportunities, annual meetings by music associations, pitch sessions, dinners, parties and dedicated areas featuring the very latest thinking and technical innovation in the music, media, interactive and production industries. At this year’s edition Denmark will be the ESNS focus country.