Key players in the global radio industry are gearing up to take part in the International Radio Festival (IRF) B2B Forum to trade ideas, network and further promotes the business of music radio content. Taking place on Thursday 27th August 2015, at Zurich’s Kaufleuten, the IRF brings together national and international radio and music industry professionals to deliberate and discuss new developments and challenges music radio faces today.
“A gathering of an amazingly diverse and fascinating group of people with one thing in common: a love of radio. The most diverse radio gathering I’ve ever been to!” Rusty Hodge, SOMA FM, San Francisco, USA
The conference includes keynotes from media strategist Mark Ramsey, USA on the Successful Audio Strategies for the Future and Samantha Moy from the BBC presenting the Story of the BBC Radio 6 Music Festival. There are also a host of panels discussing topics such as; How new radio is changing how we discover bands, What the radio industry can learn from the music industry and vice- versa with speakers including Gerrit Schumann – Deezer, Daniel Rérat – Boyz Noise Records, Lorena Blattner – Rdio, Nikhil Shah – Mixcloud. The IRF B2B Forum is organised in partnership with Sound Diplomacy, the world’s leading music market development agency.
As well as the conference the IRF if the only event of its kind to showcase some of the best music programmes and formats, offering those tuned-in the rare opportunity to “Listen to how the World Sounds”. Broadcasting from its exclusive radio studio at the festival hotel, FourPoints by Sheraton Sihlcity, visitors can watch how radio is produced by some of the world’s leading radio presenters and radio stations – live on-air across Zurich on FM 87.8 MHz & 88.1 MHz, on DAB+ across Switzerland, online around the world, and back at home on the airwaves of our international radio guests, reaching millions of listeners around the globe!
About the international Radio Festival
Founded in 2010, the IRF is a Zurich-based organization, being the FIRST and ONLY international radio festival of its kind, celebrating the world’s most consumed medium — Music Radio. A must-attend event, the IRF brings together Music Radio Anchors, Radio Programming Heads, Record Labels, Music Managers & Agents, Lifestyle Brands/Services and their Marketing & Advertising Agencies, Media Professionals and Educational Establishments. The IRF is the key place where the Music Radio world comes together to celebrate and showcase some of the best music programmes, to deliberate and collaborate, to network and to discover trends about their Industry. The IRF was as a finalist in the 2011 British Swiss Business Awards, and invited by the Swiss Federal Government to be part of their presence during the 2012 London Olympic Games – they will also be at the 2016 Rio Olympics.
Nikki McNeill | Global Publicity