The first conference speakers for Where’s the Music? are announced, with Universal Music Sweden CEO Per Sundin, legend Michael Chugg and the agent to Ed Sheeran Paul Boswell among those who will participate in the first edition of Where’s the Music? in Norrköping, Sweden 2015.

Where’s the Music? – Conference is a platform where people of the music industry can take part in a comprehensive conference program, as well as good networking opportunities with domestic and international music industry professionals. The Conference will cover industry-related topics containing a wide range of panels, seminars and workshops.

Where’s the Music? – Conference takes place day time, 13-14/2/2015 at the conference center Louis De Geer. As a Delegate, you’re also granted access to the Where’s the Music? – Festival 12-14/2/ by 2015.

The following speakers and moderators confirmed for Where’s the Music 2015 are;

Paul Boswell, Free Trade Agency
Allan Mcgowan, IQ Magazine, VIP News
Michael Chugg, Michael Chugg Entertainment
Claes Olson, Swedish producer
Mattias Hansson, CEO and partner of ABBA The Museum
Adam Lewis, Head of Planetary Group, US
Doug Croy, The Windish Agency
Matt McDonald, Booker CMJ
Per Sundin, CEO Universal Music Sweden
Joel Borg, Borg & Lundell (Way Out West, Stockholm Music and Art)
Niklas Lundell, Borg & Lundell (Way Out West, Stockholm Music and Art)
Helen Sildna, CEO Tallinn Music Week
Petri Lundén, Artist Manager, Sweden
Fruzsina Szép, Program & artistic director of Sziget Festival



FKP Scorpio was established in 1990 by Folkert Koopmans and is currently one of the biggest festival promoters in Europe. The company is also based in Sweden since 2011 are promoting both concerts and festivals such as Bråvalla Festival in Norrköping and Getaway Rock in Gävle. For more information about the promoter, please visit

Experience Norrköping is the municipality’s destination mana- gement company, and its task is to reinforce and encourage the tourism industry. The company has in recent years organized Dinosaurium and Titanic – The Exhibition, and this year the European Premier of Harry Potter: The Exhibition. The company has also participated in Bråvalla festival, Women’s EURO Championship and the Eurovision Song Contest.

Nikki McNeill