Mallorca Live Festival has established itself as one of the key European festivals with its sixth edition, which brought together a total of 65,000 attendees through out three unforgettable days of live music.
On May 18, 19 and 20, great Spanish and international artists and bands gathered at Calvià’s Old Aquapark. The hits of British The Kooks, the never-failing Vetusta Morla and the iconic Bad Gyal took the festival by storm on its opening day, sharing the lineup with eclectic Spanish acts such as Natos y Waor, León Benavente, Rojuu, Carlangas, Ginebras or Xavibo, legendary German DJ Sven Väth and the perfect ending with the always exciting Bresh party.
Black Eyed Peas were Friday’s undisputed kings, the same day the island experienced first-hand the Quevedo phenomenon and the long-awaited live performance by German trio Moderat, sharing an eclectic lineup with electronic music icon Peggy Gou, The Dandy Warhols, Black Rebel Motorcycle Club or Majorcans L.A. and Dollar Selmouni, as part of the festival’s commitment to supporting the local scene.
The Chemical Brothers put the finishing touch to this edition on Saturday with their first ‘live’ visit to the island, in a day when the live performances by Bomba Estéreo, !!! (Chk Chk Chk), Viva Suecia, La Plazuela, The Reytons or Yendry, amongst others, stood out, and the activity was frantic in the fun Baleària Stage with Palma’s famous bar Flexas as stage host and performances by Samantha Hudson, Locomía or the union of Hidrogenesse and the Calvià Municipal Music Band.
For the first time, the festival was broadcasted nationwide thanks to Radio 3. Friday’s and Saturday’s concerts could be heard all throughout Spain via a media partner which also gave name to Stage 5, home to some of Spain’s most exciting emerging bands and artists such as Judeline, Hickeys, Irenegarry or Morreo.
The festival experience was complete thanks to its 25,000 m2 venue, which as well as offering five stages, nature and a colorful decoration, it held the Happening Market –the festival’s food and shopping area with more than 30 stands and food trucks by local businesses– a VIP and a new Premium area, a chill out area and various fun brand activations.
The venue also featured cup pick-up points as part of the festival’s alliance with the Cleanwave Foundation (committed to provide a comprehensive solution which guarantees the circularity of reusable hard plastic cups) and the Music For All Foundation stand, in order to make the festival more accesible for people with disabilities and/or functional diversity offering information, support and equipment such as wheelchairs.
Summer starts here
The island of Mallorca has once again stood out in 2023 and established itself in the international spotlight thanks to the sixth edition of the Balearic Islands’ most important music event, which has become a great catalyst for the cultural sector, an ambassador for the Balearic Islands and a promoter of the Mallorca brand and festival tourism, consolidating its headquarters in the beautiful southwestern region of Calvià between the Serra de Tramuntana and some of the best beaches in Europe.
Within festival tourism, it has managed to position itself as one of the most attractive musical events thanks to the different vacation packages offered that combined quality of offer, price and the best musical proposal. Taking place in May, it comes to show that Mallorca is a magical island destination you can visit all year long and Mallorca Live is the perfect event to kickstart the summer season.
Mobility and access
Thanks to the mobility plan promoted to improve arrival at the venue and reduce the influx of private cars, attendees have opted for the shuttle service from different parts of the island. In total, nearly 20,000 transfers have been made during the 3 days from three different areas (Part Forana, Palma and Calvià) that have helped to reduce the environmental impact.
The success of this edition in terms of access and mobility is largely due to the collaboration of the attendees, who have chosen to use the new shuttle bus service launched by the organization. This sixth edition has also stood out for the fast access flow thanks to the prior collection of wristbands, available during the 10 days prior to the festival at Palma’s Porto Pi shopping center.
The attendance numbers the organization sought were met, having 70% of attendees from the Balearic Islands, 20% from the Peninsula and 10% international. Once more, the project is committed to attracting a new audience and promoting quality cultural tourism in Mallorca and the Magaluf area of the Calvià region.
About Mallorca Live Festival
Mallorca Live Festival was launched in 2016 and soon became the most popular international music festival in the Balearic Islands. In Mallorca, it’s regarded as the most prestigious brand within the music entertainment industry.
Once more the festival has the support of institutions such as the Government of the Balearic Islands through the Agency for Tourism Strategy of the Balearic Islands (AETIB), the Consell de Mallorca through the Mallorca Tourism Foundation (FMT) and the Calvià City Council.
The festival also has the support of Estrella Damm as main sponsor, as well as the INNSIDE by Melià hotel chain, the shipping company Baleària, Endesa as its sustainable partner, Air Europa airlines, Logitravel, Coca-Cola, Tanqueray 0.0, Porto Pi, Red Bull, Goldcar and See Tickets as official ticketing platform. Radio 3, Cadena SER Radio Mallorca, music magazine Mondosonoro and music website Jenesaispop are the official media partners.