What a premiere in Munich: International and national stars on and off the stages, colorful installations, fascinating workshops and numerous performances and talks – the first edition of SUPERBLOOM last weekend was a festival of superlatives! Festival and live entertainment fans waited two long years for this very special event: but the SUPERBLOOM Festival was finally able to open its doors on the 3rd and 4th September 2022. With 50,000 visitors* per day, the huge event announced at its premiere: sold out. A unique and multi-faceted program awaited the guests in the fantastic ambience of the Munich Olympic Park. More than 200 artists and performances ensured beaming faces and a great atmosphere among the visitors.

Fruzsina Szép and her entire team can look back on an overwhelming festival weekend with national and international headliners. The German pop hope Schmyt delivered a successful start on Saturday morning. Pulsating, funky soul and 80ies disco sounds rang out from the super stage when the Dresden Purple Disco Machine stood behind the DJ desk. Pop star Rita Ora and 21-year-old newcomer Mimi Webb delivered concentrated girl power, with Mimi proving why she is treated as an exceptional talent in the music world. The German music squad AnnenMayKantereit with the raspy voice of Henning May. Alan Walker, who produces hit after hit and got the crowd shaking with his unmistakable sounds. The biggest highlight of the first day was the stage performance by Calvin Harris, who played his only German show this year at SUPERBLOOM.

On Sunday, the Belgian musician and producer Stromae celebrated his Europe-wide exclusive festival comeback after a seven-year absence from the music business, really heated up the fans. The American singer Willow and the American rapper Macklemore, who interrupted his US tour especially for the show in Munich’s Olympiapark, could also be seen exclusively at SUPERBLOOM in Germany. There was razor-sharp rap from  Megan Thee Stallion, who celebrated her German debut with this performance, as well as from the British grime superstar Skepta, who electrified the crowd with his brilliant stage performance. The BloomStage in the Olympiahalle closed with the “Heat Waves” by the UK band Glass Animals, while superstar DJ and producer David Guetta provided the crowning glory on Sunday and rounded off the multi-faceted festival weekend with his performance which sent the festival area into ecstasy.

A total of eleven experience areas such as Art Bloom, YourPlanet, MiniBloom and DISTRICT4 offered an experience for all the senses. At every corner there was something to discover, experience or help to shape interactively. Whether it’s the next hot musical newcomer, exciting hands-on experiments, or delicious culinary delights: SUPERBLOOM impressively demonstrated the diversity of live entertainment. The SuperBrain area invited visitors to marvel and participate in fascinating experiments and featured exciting talks about science, medicine, technology and research, and in the Spectacular area there was dance, acrobatics, circus and performance on both days.

In addition to the musical highlights, the bestselling author, human rights activist and anti-racism expert Tupoka Ogette held a keynote on the Olympic Stage and sensitised the visitors to the really relevant topic. With their comedy shows, the Berlin comedian Kurt Krömer and comedy veteran Kaya Yanar made sure that the audience almost gasped with laughter. Many other artists and podcasters were also part of the diverse line-up.

The Managing Director and Festival Director of the SUPERBLOOM Festival, Fruzsina Szép, was emotional after the successful premiere: “The SUPERBLOOM is a great blessing for me and the whole team. I wanted to create a 360-degree festival experience and I think we’ve done that well. It was important to me that the visitors immersed themselves in a charming world and experienced many moments of happiness that they can now take with them into their everyday lives.” And this world was a world of superlatives. Inspired by great partners and many creative people, especially from Bavaria and directly from Munich, the motto of the SUPERBLOOM Festival applied right from the start: No idea is too big or not feasible. “We share a vision with many people. And this vision is far from being told. Our notebooks are still full of ideas that want to be brought to life in the years to come,” the festival director continues.
On Saturday, there were delays in the program due to thunderstorms to ensure the safety of the visitors, and admission to the Olympic Stadium had to be stopped for a main act. Szép commented on this at a press conference and said: “There are always great challenges at a festival that takes place for the first time. All measures had to be implemented because safety is an absolute priority at our festival. We take every point of criticism seriously and will work intensively to improve it in order to offer every visitor the best possible festival experience on site.”

Next year’s SUPERBLOOM Festival is scheduled for September 2nd and 3rd, 2023. Advance sales will start soon.

Nikki McNeill | Global Publicity