Only 20 days left until the first ever showcase festival Where’s The Music? in Sweden

Where’s the music is almost here and we are  proud to share new and exciting additions to the conference that will take place during  three eventful days in Norrköping, Sweden. One of which is Helen McLaughlin who was recently appointed to be one of Sweden’s 30 most influential women in the music business, a list put together by

Expanded conference program
On Fridays delegates will be able to take part in the panel debate “Analysing The Swedish Music Industry”. Here we will look at the facts and figures of Sweden’s export success over the years and take a closer look at the history of Sweden as one of the major exporting countries in the world, then, now and in the future. Now that Sweden finally has its own international showcase festival and music conference the question is how will the Swedish music industry use and support it and how can this platform open up the Swedish market? Who was and is instrumental for Sweden’s success and how do we keep or even improve this position in the fast changing landscape of today’s music industry?

Festivals flourish like never before, but one of the big festival issues is the lack of headliners. This is not a new thing, but with the increase of festivals and the decrease of headliners the fight is on and the problem obvious. How will our industry deal with this development, what are the adjustments needed and what will that mean for the audiences? Listen in on “Festivals – the battle for headliners”, where experts in the area discuss the issue at hand.

What are the similarities & differences between the different creative industries? Television, film and music industries are constantly changing due to technical advances. In this panel we will discuss if the major companies like Universal, Sony, Google, YouTube and Apple will embrace subscription services that have become increasingly common in the television and film industry. Will they create their own services just like HBO and Netflix with exclusive material? What is the role of semi legal newbies such as Popcorn Time?

Todays confirmed delegates include;
Annah Björk – Journalist
Elin Trogen – Makten Över Musiken, FIFTI
Gustav Sparr – Believe
Helen McLaughlin – Sony Music Sweden
Jesper Thorsson – Export Music Sweden AB
Lars Stjernkvist – The City Council Ludvig Werner – IFPI
Mathieu Sibille – iConcerts France
Mikael Tillman – Blixten & Co Mona Aghai – Publishing Company Ten AB
Ronnie Hansen – Odense Tuomo Tähtinen – Music Finland
Virpi Immonen – Fullsteam Management

Red Bull Music Academy
Where’s the Music also welcome the world travelling series of music workshops and festivals – Red Bull Music Academy to Where’s the Music? and Norrköping. The academy began back in 1998 and has since then brought together legendary artists with new upcoming artists in the studio and at the stage, but it’s also pop up workshops and seminars. In addition to this we also add an exciting music act, Red Bull Music Academy presents: Studio Barnhus.

The Academy began back in 1998, and has been traversing the globe since: from Berlin to Cape Town, São Paulo, Barcelona, London, Toronto, New York and beyond. During one month, the city are hosting innovatory musicians and legendary artists that come together for discussions and seminars apart from club gigs and collaborative time in the studio. In addition to the annual “musical takeovers” of cities that has change the world, the academy arrange intimate pop up seminars that take place around the globe. Now it’s time for Norrköping and Where’s the Music?

A discussion with Matias Aguayo
Matias Aguayo is the restless creator born in Chile and raised in Germany. He has given the minimalistic electronic pop a face with album releases at the legendary record label Kompakt. During the conversation at Where’s the Music? we will talk about the early years in the duo “Closer Musik”, his own record label Comeme and his love for singing amongst other things.

Since the start in 1998 the Red Bull Music Academy has brought together legends in the music industry with new upcoming artists around the world. To read more about the academy and to access thousands exciting lectures, mixes and exclusive tracks, visit or follow @rbma.

Red Bull Music Academy presents: Studio Barnhus Studio Barnhus is many things – a dj trio, a record label, a studio on Barnhusgatan (”Orphanage Street”) in Stockholm, a big blob of colour splashed right onto the gray scales of modern dance music. Basically, it’s what happens when Axel Boman, Petter Nordkvist and Kornél Kovács get together and do stuff. Since 2010 over 30 records, produced by the founding members as well as their Swedish and international friends, have made it out of the Barnhusgatan basement. The dj trio keeps touring the world, pushing a particularly exciting take on modern dance music – eclectic, informed, seriously fun and utterly danceable.

Conference participants announced so far;
Adam Lewis, Allan McGowan, Andreas Ahlenius, Andreas Utterström, Anita Halmøy Wisløff, Anna Haag, Anna Hildur Hildibrandsdóttir, Annah Björk, Ben Malen, Claes Olson, Doug Croy, Elin Trogen, Elisabeth Widlund, Fruzsina Szép, Gustav Sparr, Helen McLaughlin, Helen Sildna, Henrik Johnsson, Jesper Thorsson, Joppe Pihlgren, Lars Stjernkvist, Linda Portnoff, Ludvig Werner, Mathieu Sibille, Matt McDonald, Mattias Hansson, Max Markusson, Michael Chugg, Mikael Tillman, Mona Aghai, Nattskiftet, Okan Tombulca, Paul Boswell, Per Sundin, Petra Markgren Wangler, Petri Lundén, Rob Challice, Ronnie Hansen, Sandra Nordin, Serge Grimaux, Stefan Papangelis, Stephan Thanscheidt, Stina Algotson, Tuomo Tähtinen, Virpi Immonen.

Artists ready for Where’s the Music? 2015:

Hardcore Superstar, Hello Saferide, Hoffmaestro, Ikväll är vi kungar (Petter, Ison & Fille, Lilla Namo och Rosh), Maskinen, Movits!, Raubtier, Silvana Imam, Style of Eye, Tove Styrke, Yung Lean & Sad Boys, Adam Cohen (CA), Adna, Alaska, Alice Boman, Amason, Andreas Moe, Baba Stiltz, Bam Spacey, Beatrice Eli, Beldina, Besserbitch, Blues Pills, Cajsa Siik, Caotico, Colossus, Crucified Barbara, Dagny (NO), Deals Death, Dear David, Dimitri Vangelis & Wyman, Dirtytwo, DNKL, Dolorez Haze, Dotter, Elin Bell, Erik Rapp, Eternal Death, Factory Brains, Hanna Järver, Heavy Tiger, Hog, Hurricane Love, Ironbird, Jape, Jennie Abrahamson, Jeremy Irons & The Ratgang Malibus, Jonathan Johansson, Joy, Kid Astray (NO), Kite, Kitok, Last Lynx, Maja Francis, Merely, Min Stora Sorg, Nadya, Nale, Naomi Pilgrim, Naomi Punk (US), Ninsun Poli, OIAM, Ólöf Arnalds (IS), Sabina Ddumba, Sebjak, Sharks, Slow Magic (US), Solen, Spiders, The Hanged Man, The Mayority Says, Thundermother, Tjuvjakt, Tyranex, Very Addictive, Vigiland, Vita Bergen, XOV.

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Nikki McNeill

GLOBAL PUBLICITY: Connecting Global Music Communities
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