The Amsterdam Dance Event presents three showcases, featuring leading talent from the Dutch electronic music scene, in Austin, Texas on March 15, 16 and 17.

The Amsterdam Dance Event (ADE), the world’s leading event for electronic music, is delighted to announce that it is heading back to Austin, Texas to bring some of the finest electronic music to SXSW, one of the busiest and largest showcase events in the world. ADE is proud to present three showcases, one with Dutch festival Appelsap and two with the joint effort of Dekmantel and Red Light Radio.

As stated earlier this year by ADE-director Richard Zijlma: “The Dutch creative industry has a strong global reputation, and represents an (export) value of billions, partly thanks to the dance scene. Through our international activities we intend to increase that value and create a springboard for Dutch talent.”

Kicking off on Wednesday March 15, Appelsap, known for their exceptional hip hop and electronic music festival in Amsterdam, will bring some of the finest grime, hip hop and electronic music to Plush with AJ Tracey and more to be announced.

Amsterdam based music company Dekmantel is known for their leading events such as Dekmantel Festival in Amsterdam and São Paulo and their international acclaimed record label. Online radio station Red Light Radio, hails from Amsterdam’s Red Light district and broadcasts a broad spectrum of music. Together they will be hosting the Thursday and Friday featuring the likes of Max Abysmal, Casper Tielrooij, Orpheu the Wizard, Woody and more to be announced.

About ADE
Since its inception in 1996, the Amsterdam Dance Event has evolved into the leading business platform for the global electronic music scene. It is the place to spot the latest creative and business developments, from musical trends and upcoming talent to the very latest output of dance’s pioneers and superstars.

ADE Presents at SXSW takes place from the 15th to the 17th of March, 2017 at Plush (617 Red River, Austin, Texas).
The Amsterdam Dance Event takes place from the 18th to 22nd of October, 2017.
ADE Global Sessions Mumbai takes place from the 23rd to 25th of February, 2017 

For more information about ADE:

The Amsterdam Dance Event is organised by the Amsterdam Dance Event Foundation, an initiative of Buma.

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