In 1988, house music exploded in The Netherlands. Since those days of exploring and pioneering, the Dutch are now one of the world’s leaders in dance music, dj’s and events. At this year’s Amsterdam Dance Event the celebration of this milestone will play a big part in the program.
Mary Go Wild
The (Dutch written) coffee table book Mary Go Wild tells the story of 25 years of dance in the Netherlands, from the deepest sub frequencies at underground parties to the most spectacular pyro shows at football stadium events. Based on two years of research by over 80 writers, visual editors and photographers, Mary Go Wild will be the undisputed primary chronicle of Dutch electronic music. It contains nearly 900 photo’s and is designed by Maslow, best known for their highly acclaimed design for ADE. More than 120 key figures have been interviewed, including Chuckie, Tiësto, Secret Cinema, Speedy J, Armin van Buuren, Junkie XL, The Prophet, 2000 and One, Ferry Corsten, Miss Djax, Laidback Luke, Fedde Le Grand, Joris Voorn, Martyn, Quazar, Joost van Bellen, 2 Unlimited, Hardwell, Paul Elstak, Eboman, Nicky Romero, Richard Zijlma, Duncan Stutterheim and many, many more.
Melkweg
The official opening party of this years ADE will take place on Wednesday October 16 in one of Amsterdam’s A-class venues, De Melkweg. Long time Dutch heroes Michel de Hey, Rejected (Joris Voorn & Edwin Oosterwal), Steve Rachmad, Quazar, Fierce Ruling Diva, 2000 and One, Secret Cinema and Joost van Bellen will play an overview of 25 years of Dutch and international electronic music, supported by spectacular visuals. There will also be an exposition in the hall of the Melkweg. A limited amount of tickets for this very exclusive evening have just been released.
Exhibitions
Cleo Campert: After
Cleo Campert took her camera to the early house parties at the famous illustrious club RoXY and (illegal) warehouse raves in Amsterdam. In the 90’s she developed as The Netherlands’ number one dance scene photographer. During ADE she will expose her work on several locations in Amsterdam’s red light district, focusing on a subject that fits the neighbourhood: after parties.
Museum Square
At the wonderful Museum Square (known for the Van Gogh Museum and the Dutch National Museum) in the city centre a massive outdoor gallery will be exposed. It contains spectacular historic photos by the Netherlands’ finest party photographers. More still to be confirmed.
Conference
At the ADE’s Conference there will be a series of panels organized within the theme 25 years of dance in the Netherlands. More information soon available.
Website
ADE will develop a special 25 years of dance page at the official ADE site with historic milestones from 25 years dance in the Netherlands. Expect a lot of photos, documentaries, quotes, information about all the 25 years of dance ADE events and Mary Go Wild. There is also the option to buy the book ‘Mary Go Wild’.
For more information: www.a-d-e.nl
The Amsterdam Dance Event is organized by Amsterdam Dance Event Foundation, an initiative of Buma. Official ADE partner: Samsung