Fabio Florido is announced as the new PLAYdifferently MODEL 1 ambassador. The Italian DJ and producer joins an impressive selection of ambassadors including Chris Liebing, Dubfire, Hito, Loco Dice, Matador, Nicole Moudaber, Paco Osuna and PLAYdifferently founder Richie Hawtin as they tour the globe with the MODEL 1 in tow, bringing a new level of sound and performance capabilities to revered clubs and music spaces around the world.

Engineered by Andy Rigby-Jones, the mind behind Allen & Heath’s Xone series, and co-designed by Richie Hawtin, MODEL 1 is a performance instrument providing new creative possibilities to artists, and empowering them to PLAYdifferently. A mixer of uncompromising build quality, intuitive tactile controls and beautifully warm analog circuitry, the PLAYdifferently MODEL 1 mixer is now a feature at many revered clubs worldwide since launching earlier this year, receiving resounding support from world-leading artists including Carl Cox, Dixon, Dubfire, Ellen Allien, Joris Voorn, Francois K, Lil Louie Vega, Luciano and Matthew Dear amongst many others.

The story of Florido’s rise to prominence makes him a natural choice to take up the role as MODEL 1 ambassador. Following his early days of study at the prestigious Giuseppe Verdi Conservatory of Music, the young producer discovered his love of electronic music. This led him to Ibiza in 2013 where he forged connections with many of the influencers who originally inspired him, including Richie Hawtin who soon invited him to take up a residency at ENTER., Hawtin’s event series at Space Ibiza. Fast forward a few years and Fabio has gone on to release on labels like Minus, Sci + Tec and Elevate, and tour the globe with his particular style of techno, stopping off at at festivals such as Awakenings, EXIT, Sonus and Tomorrowland, in addition to clubs like Watergate (Germany), Fabric (UK) Cocorico (Italy) and Barraca (Spain). In his own words, each of Fabio’s interactions has culminated in him arriving at this exact point: balancing his compulsive passion for music creation with his passionate consumption of nightlife, in constant pursuit of forward ­looking sounds, tools and technology.

“Music is the way I have learned how to communicate with people. I consider myself very lucky to be living in this exact moment where a DJ mixer can open doors to new possibilities. With MODEL 1 I can tell you my deepest stories and reach frequencies I could have never imagined before. Now, I can really play with music.” – Fabio Florido

To find out more about PLAYdifferently visit playdifferently.org

19/11/2016 Barraca, Valencia, Spain
26/11/2016 Bottle Music Festival, G60, Lausanne, Switzerland
03/12/2016 Extrema Noir, Ethias Arena, Hasselt, Belgium
07/12/2016 Aniversario F135, , Florida 135, Fraga, Spain
10/12/2016 La Familia, Egg London, London, United Kingdom
16/12/2016 Apgrade, Depo Magacin, Warehouse, Belgrade, Serbia
17/12/2016 Lehmann Club, Stüttgart, Germany
25/12/2016 Refresh, Urban Klub, Castelfranco Veneto, Italy
31/12/2016 HYTE, Arena Club, Berlin, Germany
01/01/2016 WAN Festival, La Cubierta de Leganés , Madrid, Spain
07/01/2016 Kompass Klub, Ghent, Belgium
21/01/2016 Frame Club, Bologna, Italy



Clare Dover | Global Publicity