The NTIA have written an Open Letter to the PM urging him to #LetUsDance on NYE and end the uncertainty.
While it is appreciated that we have had some challenges, we would all rather the industry be open than closed, and given the new information on the variant and exceptional work we have done keeping our customers and staff safe we deserve the opportunity to trade on NYE.
The NTIA have highlighted the importance of trading on New Year’s Eve to the businesses and more importantly to our patrons who rely on our industry as part of their physical, social and mental well being.
See full letter below or view the link here –

Attention Prime Minister “LetUsDance” on New Years Eve Campaign

23rd December 2021

The Rt Hon Boris Johnson, MP

Prime Minister
Office of the Prime Minister
10 Downing Street
Dear Prime Minister,

We are asking you for a chance to survive 2021!

Once again, our sector, which contributes £46 billion to the culture economy and employs 425 thousand people, has suffered enormous damage as a result of the Government response to the pandemic in recent weeks.

It’s likely that tens of thousands of our businesses will never recover from this damage.  Most of these are small and medium sized owner run businesses that play a vital part in the cultural, social, and economic lives of our towns and cities. And if that is not bad enough, we now face the possibility that major parts of our sector may face further curbs, and, in the case of nightclubs, total closure immediately after Christmas.  In a very real sense, we are facing the Sword of Damocles.

We have always respected and acknowledged that public health is of paramount importance and have played our part in the crisis, although extremely challenging, have tried to work through the constraints and restrictions placed upon us.

However, there are increasingly promising reports that the Omicron variant, though highly transmissible, may not be as aggressive as previous variants.  We also restate our view, backed up by data, that it has been clear for some time that late night economy venues, particularly nightclubs, with the appropriate measures in place, are not a major source of virus transmission.

Even so, given the extended restrictions including covid certification recently enforced by you, this should be enough to give people the confidence in your leadership and assure them that they can, in fact, participate in night life safely, through these measures. Full closure of venues on top of this does not give people any confidence in your current mitigations and backs our sector into a corner with no chance of survival, based on very little scientific evidence.

Connecting through music, dance and socialising in our communities is an essential part of physical, social, and mental wellbeing and during this extremely difficult time especially needed to give people hope.

We must open! We do not want to rely on public funding, but you are giving us no choice. And the little gesture of support given recently, is simply not enough for many businesses to survive.

We have worked so hard and invested heavily to keep our customers and staff safe, against all adversity, and continue to present safe well-regulated spaces for people to come together safely and enjoy a night out!

In view of the above, we urge you to act with clarity and decisiveness, as soon as the data allows, to firmly reject calls for further draconian measures against our sector as we fear that they will be unnecessary and will not contribute to the fight against the virus.  Every hour of uncertainty condemns thousands of businesses to failure with all the human, social and economic consequences that entails,

Let’s not end this year as we did last.

End the uncertainty and Let Us Dance on New Year’s Eve

Yours faithfully


Michael Kill
Chief Executive NTIA


Notes to Editors:

For more information & all press requests please contact Nikki McNeill
Mobile: 07957 434517

The Night Time Industries Association (NTIA) is the leading trade body representing the businesses in the Night Time Economy in the UK. It has more 1400 members, including night clubs, bars, casinos, festivals, and supply chain businesses.

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