• Watch PLAYdifferently founder Richie Hawtin demo and perform with the MODEL 1 mixer in this first performance / product video since releasing the instrument
  • SIX special visual performances revealed for the ENTER. presents EXPERIENCES. at ADE on Friday October 21 including Richie Hawtin and Recondite. Full program and schedule revealed for all three rooms below
  • PLAYdifferently presents two exclusive MODEL 1 Masterclasses at the Amsterdam Dance Event next week featuring Richie Hawtin and a live performance special from Matador

PLAYdifferently, the technology company created by Richie Hawtin, today unveils two new product videos about the award-winning mixer MODEL 1. The company also announces a series of events taking place at this year’s Amsterdam Dance Event, including two MODEL 1 masterclasses lead by Hawtin and live ambassador Matador. The program for ENTER. presents EXPERIENCES. at Loveland ADE is also revealed today, with six special visual performances including Richie Hawtin, Recondite, Gaiser and Matador plus DJ sets by Adriatique, B.Traits, Hito, Fabio Florido and Julia Govor performing across three rooms at Amsterdam’s Mediahaven. All artists at the event perform using the MODEL 1 mixer.

Watch PLAYdifferently founder Richie Hawtin performing using the MODEL 1 mixer / instrument in this new video titled PLAYdifferently Richie Hawtin on MODEL 1

Richie Hawtin states: “I hope this video inspires people to look deeper into the possibilities of MODEL 1 and to think about the art of DJing and take that step further to define their own sound.”

Watch Richie Hawtin’s detailed look at the instrument’s features and performance capabilities with this short tutorial titled How I Play:  Richie Hawtin MODEL 1 DJ set-up

Richie Hawtin states: “In this video you’ll see me step through my own performance set-up and learn about many of the key features of MODEL 1 that make it unlike any other mixer (or instrument) on the market.”

PLAYdifferently will host two exclusive PLAYdifferently / MODEL 1 masterclasses at the Amsterdam Dance Event, both of which are free-entry for ADE Card holders and ADE Conference delegates:

Friday 21 October |15:00 – 16:00 | Compagnietheater | Kloveniersburgwal 50

Matador will showcase the extensive capabilities of the MODEL 1 analogue mixer, through an in-depth demonstration of his new performance set-ups. Recently named as an official ambassador for the product, Matador will show how he now incorporates the instrument into his recording process and subsequent live performances. Interview by Alex Zinn (PLAYdifferently Product Specialist).

PLAYdifferently presents: Technical Masterclass by Richie Hawtin on the MODEL1
Friday 21 October | 16:30 – 17:30 | Compagnietheater| Kloveniersburgwal 50

An in-depth masterclass by Richie Hawtin showcasing the extensive capabilities of the PLAYdifferently MODEL 1 analogue mixer. Both talks end with an audience Q&A.

ENTER. presents EXPERIENCES takes place at Loveland ADE on Friday 21 October. Every single artist at the event will perform on the MODEL 1 instrument.

TECHNOLOGY. by PLAYdifferently
ENTER. is proud to present six special visual performances with each artist in the main Technology room using the MODEL1 in their own unique style. This is what you can expect on the night:

  • Richie Hawtin presents his continuing experiment as seen at Sonar, Exit, DOUR and Marsatac combining live cameras and visuals, bringing the audience ever-closer to his unique way of performing.
  • Recondite will give a Dutch live visual show premier, combining his unique track selection and performance with the visual aesthetic of abstract nature and organic sequences to an hour trip of melodic music.
  • Gaiser Together with live visuals by Ahmet Kaplan, Gaiser will be presenting new ideas and giving a preview of the upcoming album, scheduled to be released early 2017
  • Matador mirrors his melodic, underground sound with hypnotic textures and subtle geometric graphics, with an atmospheric multi-dimensional reflection of his music.
  • TM404 performs a hybrid live / DJ-set using analogue vintage instruments and modern samplers.
  • Julian Jeweil will present his new live performance, a combination of fresh sounds and a unique mechanically-orientated atmosphere

ENTER.Sake is a boutique sake collection curated by Richie Hawtin after twenty years of extensive trips to Japan. Originating inside his residency at Space in Ibiza four years ago, Hawtin created Europe’s largest sake bar. Tonight, the party returns to ENTER. presents EXPERIENCES. Tonight’s guests are:

  • B.Traits BBC Radio 1 DJ whose set will be recorded for future broadcast on the station.
  • Adriatique A perfect replacement for Maya Jane Coles who had to cancel her performance.
  • Hito ENTER.Sake resident from all four years of ENTER. at Space in Ibiza.
  • Julia Govor New York-based DJ who recently played for ENTER.Sake at the Standard Rooftop.

A celebration of Richie Hawtin’s Minus record label with some of the more recent artists to have had releases on the imprint. All artists were regular guests at ENTER. in Ibiza.

  • Fabio Florido Rising star whose career began on the dancefloor of ENTER. and developed into a full-blown resident DJ and regular support artist for Richie Hawtin.
  • David Sidley (aka Whyt Noyz) Minus and SCI+TEC recording artist from Birmingham, UK.
  • Carlo Ruetz Underground artist with acclaimed EPs on the Minus imprint on his CV.

ENTER. presents EXPERIENCES. at Amsterdam Dance Event
Friday 21 October | 22:00 – 07:00 | Loveland ADE @ Mediahaven

Full schedule for ENTER. presents EXPERIENCES at ADE

For more info visit bit.ly/ENTER-EXPERIENCES-ADE16

ABOUT: MODEL 1 BY PLAYdifferently
Engineered by Andy Rigby-Jones, the mind behind Allen & Heath’s Xone series, and co-designed by Richie Hawtin, MODEL 1 is a performance instrument providing new creative possibilities to artists, and empowering them to PLAYdifferently. A mixer of uncompromising build quality, intuitive tactile controls and beautifully warm analog circuitry, the PLAYdifferently MODEL 1 mixer is now a feature at many revered clubs worldwide since launching earlier this year, receiving resounding support from world-leading artists including Carl Cox, Chris Liebing, Dixon, Dubfire, Ellen Allien, Joris Voorn, Francois K, Lil Louie Vega, Loco Dice, Luciano, Matthew Dear and Nicole Moudaber amongst many others. The mixer won the most Innovative New DJ Product at the DJ Mag Tech Awards at BPM in Birmingham.

Image from Richie Hawtin’s performance at EXIT FESTIVAL, 2016
Image from the MODEL 1 product video


Clare Dover | Global Publicity