Nikki

Amsterdam Dance Event (ADE) looks back on a successful edition

400,000 visitors from a record number
of 146 countries in Amsterdam, 2020 dates announced.

The 24th edition of the Amsterdam Dance Event (ADE), has just come to end and the organisation already announces next year’s dates: In 2020 The Amsterdam Dance Event (ADE) will celebrate its 25th anniversary from 21-25 October.

From 16 to 20 October 2019, the largest global platform for electronic music offered over 1,000 events spread across 200 locations, attracting over 400,000 visitors from a record number of nearly 150 countries.  The conference also achieved a record number of 9150 delegates, with 600 industry professionals taking part in keynotes, workshops and masterclasses on a variety of topics.

In recent
years the Amsterdam Dance Event has become the most important
breeding ground for electronic music culture. The day program extensively commemorated
the 100
years of electronic musical instruments, including a Museum of
Modern Instruments ( MoMI ) in De Brakke
Grond. In addition, there were collaborations with the
Milkshake festival and Paradiso, who presented the program 'For all Who Love' in
the Duif.  The new ADE Zen Space was
located at the The Waalse Kerk, in the centre of Amsterdam, which hosted a
special sold-out sleep concert, through meditation and special audiovisual
installations. 

The full cultural day program spread across
more than 40 locations in the Amsterdam metropolitan region, including Kunstfort
Vijfhuizen, ICK ZuidOost, Het HEM, Lab111, OSCAM and the
Noorderkerk as eye-catching locations.  France was the focus country this
year, being highlighted in the conference and festival program, with China,
Canada and Japan also receiving special attention. In addition, talent
development and education also took centre stage within a more extensive ADE
Sound Lab program, ADE University, Beats Academy and the first ADE Writers Camp hosted by ADE Sound Lab and VondelCS.

ADE LIVE took place at Paradiso and the
Melkweg, offering a stage to upcoming live talent through a two-day program. The
American tech company Audionamix won the ADE
TECH start-up competition Companies 2 Watch, and the Green
Deal Circular Festivals was signed at ADE Green by national and
international events. ADE Hangover,
the free city festival at the NDSM wharf, took place on Sunday.

After Gary Smith and Gert van Veen, Marco
de Goede received the Amsterdam Dance Event Lifetime Achievement Award
for his contribution to the dance scene, the city and ADE. De Goede was
the foundation of the Nachtburgemeester Foundation, of which he is currently
chairman of the supervisory board.

Director Mariana Sanchotene looks back on
the event with satisfaction: “We have had an enormously diverse offering over the past five
days, with ample attention for artistic and technologic innovation, talent
development, and inclusivity. We have looked after a good spread
of the events throughout the city and have made outings to Het HEM in Zaandam and Kunstfort in
Vijfhuizen.” She continues ”The aim was to grow in quality,
not so much quantity. We always strive to deepen and enrich the
imagination of the program and I think we have succeeded. We’re looking forward
to our anniversary edition in 2020 with fresh courage and inspiration.”

Ticket sales
On Wednesday October 23 special limited loyalty tickets (Pass) will go on sale.

The Amsterdam Dance Event (ADE) is organised by the
Amsterdam Dance Event Foundation.

Founding partner: Buma
Main partners: Heineken 0.0 | Desperados
With support from the Municipality of Amsterdam and VSB Fonds.

Contact
Nikki McNeill | Global Publicity
nikki@globalpublicity.co.uk

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by Nikki

ADE 2019 Highlights

The Amsterdam Dance Event (ADE), the world’s largest club festival and business conference for electronic music is in full swing.  The ADE conference is completely sold out with limited availability for ADE Beats and ADE University. From 16th and the 20th of October more than 2,500 artists and 600 speakers will take part in the event in Amsterdam. The organisers expect to welcome over 400,000 visitors from over 100 countries for the 24th edition.

In recent years, the Amsterdam Dance Event has become the most important breeding ground for electronic music culture. Besides the extensive conference and festival program, ADE highlights current technological and social trends as well as crossovers with other genres such as film and photography, making Amsterdam the meeting point for the global electronic music community. 

The 2019 ADE Lifetime Achievement has been awarded to Marco de Goede for his vital work in Amsterdam politics and nightlife. As a politician, back in 2002, De Goede led the opposition that created the base for the Nightmayor Foundation. “Marco de Goede created a vital bridge between Amsterdam nightlife and politics. His works has laid the foundation for part of the cultural climate and nightlife in Amsterdam.” 

The ADE Opening Concert, the conferences and ADE LIVE are things not be missed, but to make sure you catch all the new stuff ADE have also created guides, lists and overviews to help you navigate through the extensive program. Read more below, or head over to our news section to find all the latest updates. https://www.amsterdam-dance-event.nl/en/news

Connect with the French Market at French Electronic Lab

On Thursday the focus country France hosts the guesthouse at De Balie with its French Electronic Lab. In the past 10 years, the French scene has seen the creation of many new clubs and festivals, and some of them quickly gained national and international attention through a sharp, innovative and attractive musical programming, combining international headliners and local emerging talents. These clubs and festivals have contributed to the growth of an entire new generation of French artists and shaped the "Made in France" electronic music scene. This panel will explore what made the success of these clubs and festivals, what are the specifics of this new French scene in terms of artists and musical genres and how these clubs and festivals work on their artistic direction on a day to day basis, as well as revealing opportunities for non-French labels and artists

View all sessions here: https://www.amsterdam-dance-event.nl/en/program/filter/?section=events&type=8264&category=27639&from=2019-10-17&to=2019-10-17

MoMI: Museum of Modern Instruments opening event

As a running theme this year, running right through both the conference and club / performance events, ADE is celebrating 100 years of electronic instruments. This includes a special theremin program and performance, modular nights and electronic music icons on stage as performers and speakers. And as an extra special cherry on the cake, to pay homage to the pioneers of electronic music and to highlight the incredible rise and evolution of electronic instruments, ADE invited gearhead extraordinaire and artist Arp Frique to curate MoMI: our miniature Museum of Modern Instruments. More info here: https://www.amsterdam-dance-event.nl/en/program/2019/momi-museum-of-modern-instruments-opening-event/63222/

For All Who Love.. ADE

The For All Who Love Foundation and Milkshake festival Amsterdam cordially invite you to For All who Love.. ADE.  For All Who Love Foundation has the purpose to create more tolerance and acceptance for people who are different from the ideal image of society. The foundation is giving special attention to: lesbians, homosexuals, bisexuals, transgenders and intersex apart from any religion, view of life, appearance, physical disability, race, mental disability or political beliefs. We are committed to creating more courtesy and love to each other.  During this day, they invite the most inspiring queer voices to share their view on queer representation in nightlife. From the importance of drag to the safety of our queer clubscene, they wish to inform and broaden the view on what it means to be queer in todays nightlife. More info here: https://www.amsterdam-dance-event.nl/en/program/2019/for-all-who-love-ade/58258/

ADE Sound Lab

ADE Sound Lab is a multi-day program covering everything about sound, creativity, and technology. The program starts Wednesday, October 16th at De Brakke Grond and Compagnietheater and rounds up Saturday October 19th. More info here: https://www.amsterdam-dance-event.nl/en/ade-sound-lab/

Thursday highlights:
Moog presents: Celebrating the Theremin with Dorit Chrysler:
https://www.amsterdam-dance-event.nl/en/program/2019/moog-presents-celebrating-the-theremin-with-dorit-chrysler/59369/

ADE MusicTalks: Joris Voorn:

https://www.amsterdam-dance-event.nl/en/program/2019/ade-musictalks-joris-voorn/53197/

In the Studio with Chip E & Joe Smooth:

https://www.amsterdam-dance-event.nl/en/program/2019/in-the-studio-with-chip-e-joe-smooth/48498/

ADE MusicTalks: Wally Badarou:

https://www.amsterdam-dance-event.nl/en/program/2019/in-the-studio-with-chip-e-joe-smooth/48498/

Algoraves:

https://www.amsterdam-dance-event.nl/en/program/2019/algoraves/59503/

Steim presents: The Pentacle

https://www.amsterdam-dance-event.nl/en/program/2019/steim/59412/

Friday highlights:

Mix Masterclass with David Wrench:

https://www.amsterdam-dance-event.nl/en/program/2019/mix-masterclass-david-wrench/43832/

ADE MusicTalks: Charlotte de Witte:

https://www.amsterdam-dance-event.nl/en/program/2019/ade-musictalks-charlotte-de-witte/53174/

ADE MusicTalks: Malcolm Cecil:

https://www.amsterdam-dance-event.nl/en/program/2019/ade-musictalks-malcolm-cecil/44031/

Saturday highlights:

The Flightcase of: rRoxymore:

https://www.amsterdam-dance-event.nl/en/program/2019/the-flightcase-of-rroxymore/55890/

Demolition XXIV:
https://www.amsterdam-dance-event.nl/en/program/2019/demolition-xxiv/48094/

ADE University

ADE University is an outreach program that aims to inspire and educate both Dutch and international students who aspire to be the music professionals of the future. The conference takes place at Generator Hostel and runs from Wednesday October 16th through to Friday October 18th. ADE University is kindly supported by Fontys Academy for Creative Industries and Sprite. More info here: 

https://www.amsterdam-dance-event.nl/en/ade-university/

Highlights in the program:

Learn from My Mistakes with Duncan Stutterheim:

https://www.amsterdam-dance-event.nl/en/program/2019/learn-from-my-mistakes-with-duncan-stutterheim/45692/

Team Behind Cocoon:

https://www.amsterdam-dance-event.nl/en/program/2019/team-behind-cocoon-records/45683/

Learn From My Mistakes with Wouter Tavecchio:

https://www.amsterdam-dance-event.nl/en/program/2019/learn-from-my-mistakes-with-wouter-tavecchio/60562/

Why is my Song Never on Mainstream TV or Radio?

https://www.amsterdam-dance-event.nl/en/program/2019/why-is-my-song-never-on-mainstream-tv-or-radio/54175/

Aether @ Noorderkerk

Displaying a one-of-a-kind performance presented by Boris Acket, Maarten Vos, Nick Verstand and Salvador Breed, the 17th century church is open to the ADE public for the first time on Saturday, October 19th More info here: https://www.amsterdam-dance-event.nl/en/news/noorderkerk-opens-its-doors-for-aether/45174/

ADE Culture Program
ADE is the perfect place to explore the crossovers between art and electronic music, all while discovering new places. From small galleries to old churches and a former munitions factory, the 2019 program consists of a variety of performances and exhibitions to visit throughout the city. Some of the biggest highlights of this year's program include AETHER at Noorderkerk, installations by Nicolás Jaar and Vincent de Belleval at Het HEM and the 'In Dreams' Waalse Kerk sleeping concert at the ADE Zen Space. More info here: https://www.amsterdam-dance-event.nl/en/rough-guides/the-rough-guide-to-the-culture-program/

ADE Guesthouse

Make your way to De Balie for the 2019 ADE Guesthouse program and discover the ins and out of emerging and established markets. The venue is home to House of China on Wednesday, The French Electronic Lab on Thursday and Asia Konnekt on Friday. More info here: https://www.amsterdam-dance-event.nl/en/ade-guesthouse/

ADE Green
ADE Green is upon us and the interest for this year’s program is mounting. Haven't found the time to scroll through the program yet? We've listed five highlights that should not be missed.

https://www.amsterdam-dance-event.nl/en/news/check-out-ade-greens-highlights

Plastic Promise: The Next Steps towards Responsible Plastic Use

https://www.amsterdam-dance-event.nl/en/program/2019/plastic-practise-presented-by-plastic-promise/43093/

Closing Keynote: A New Narrative of Sustainability

https://www.amsterdam-dance-event.nl/en/program/2019/closing-keynote-a-new-narrative-of-sustainability/44395/

International Festivals Join Forces On Circularity

https://www.amsterdam-dance-event.nl/en/program/2019/closing-keynote-a-new-narrative-of-sustainability/44395/

10 years ADE Beats

ADE Beats, the annual international networking conference for hip-hop, bass and beats celebrates its 10 years of existence at Melkweg on Friday. The program features Dutch talent at the ADE Beats showcase alongside local and international keynote speakers. Not convinced yet? We've listed ten reasons to visit ADE Beats.

https://www.amsterdam-dance-event.nl/en/program/2019/noisey-presents-ade-beats-sessions/

Highlights:

Q&A Deborah Mannis-Gardner – The Future of Sampling and Music Clearance

https://www.amsterdam-dance-event.nl/en/program/2019/q-a-deborah-mannis-gardner-the-future-of-sampling-and-music-clearance/44168/

Noisey presents: Q&A The Track Masters – Creating History and Keeping Ownership

https://www.amsterdam-dance-event.nl/en/program/2019/noisey-presents-q-a-the-track-masters-creating-history-and-keeping-ownership/44152/

Top Class with Nicki Farag (Def Jam) – Towards a More Inclusive Music Industry:

https://www.amsterdam-dance-event.nl/en/program/2019/top-class-with-nicki-farag-def-jam-towards-a-more-inclusive-music-industry/56515/

Inside Roc Nation - Q&A with Co-President and Head of A&R Omar Grant

https://www.amsterdam-dance-event.nl/en/program/2019/inside-roc-nation-q-a-with-co-president-and-head-of-a-r-omar-grant/51308/

ADE Zen
The new four day program at De Waalse Kerk offers meditative art and special music experiences in order to have a break from the high pace of ADE. Health, both physical and mental, has been at the forefront of discussions in the music industry as well as most industries. As artists, audiences and the supporting industry struggle with an enormous amount of impulses, opportunities and impressions, the urge to unwind and reflect increases. In order to facilitate a balanced experience and to highlight new forms of it, ADE has brought together artists, designers and performers alike in the unique setting of De Waalse Kerk to ease the mind in the middle of all day- and nighttime activities.

More info here https://www.amsterdam-dance-event.nl/en/news/sleep-unwind-and-find-your-inner-balance-at-the-ade-zen-space/53246/

ADE Hangover

ADE ends on Sunday with the ADE Hangover, a free city festival at the NDSM wharf.

ADE Hangover is the perfect ending of your up tempo week. The NDSM wharf is transformed into an oasis of relaxation. Reenergize after a sizzling Amsterdam Dance Event. In a setting of art installations, nurturing nutrition and craft beers you and your friends can enjoy a free programme of live bands and DJs. All stages are covered to protect your tired eyes from a throbbing hangover. Warm up in the hot tubs or the sauna, and cool down whilst strolling past the numerous market stalls. Unwinding on a Sunday couldn’t be easier than at the NDSM wharf. As a treat for all ravers and party-goers the entrance is free, so see you at ADE Hangover. More info here: https://www.amsterdam-dance-event.nl/en/program/2019/ade-hangover/27113/

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by Nikki