Amsterdam Dance Event (ADE) today announces the latest confirmed speakers for its ADE Pro Conference, covering personal branding, innovating as a brand and industry, and the future of dance music, live events and more. Speakers include US music producer and DJ Dillon Francis, HoneyLuv and DJ Minx in conversation with BBC Radio 1Xtra’s Tiffany Calver, an interview between The Blessed Madonna and Dave Clarke, Armin van Buuren reflecting on 20 years of Armada Music with CEO Maykel Piron and Nadine van Bodegraven, the Grammy Award winning composer of HBO’s The White Lotus, French DJ/producer Kittin and much more. The conference also dives into the future of festivals with the organisers of Sziget, DGTL, Exit Festival, ARC Music Festival, Milkshake among others, as well as tackling the latest developments into Artificial Intelligence, covering its potential in predicting hits and more.
Following the recently announced Insider Knowledge series with global leaders at TikTok, Spotify, YouTube, SoundCloud, Beatport and TuneCore, the ADE Pro conference is rapidly shaping up with over 20 additional program highlights.

Dillon Francis on Amplifying Digital Momentum
Navigating the digital realm has become pivotal for any artist’s success, and Dillon Francis’ ability to attract a global audience across multiple platforms is undeniable. During ADE Pro, Francis discusses the essential ingredients of building a personal brand, keeping a large community engaged, and the synergy between his online persona and his musical career.

The Future of Festivals
The organisers of a global roster of festivals and live events including Sziget, DGTL, Exit Festival, ARC Music Festival in Chicago, Rise Festival, Milkshake, Neopop Festival and STRAF_WERK, join ADE Pro for an extended program on the future of festivals, overcoming today’s challenges facing live events, the industry’s financial dynamics, and what organisers need to do to guarantee the long-term health and viability of the sector.

Predicting hits: Human vs. Machine
Presenting an exploration of a large potential shift in our industry, ADE Pro delves into Neuroforecasting – where neuroscience meets artificial intelligence. New research suggests that hits can be forecasted with a staggering 97% accuracy, and Dr. Paul J. Zak, Dr. Alexander Genevsky, and Kim Hoekema (A&R, Sony Music) are set to explore how technological advancements can enhance the A&R process in an eye-opening session.

Creating the Iconic Score of The White Lotus
Cristobal Tapia de Veer is known for his iconic score behind HBO’s The White Lotus. The music actually has one of the leading roles in the hit series. Tapia de Veer joins ADE Pro as part of BMIM x ADE to elaborate on the process and making of the award winning score.

Attend ADE Pro 2023
The ADE Pro Pass grants access to the full conference program, alongside networking events, the ADE Festival program and more. Tickets are available through ADE’s website.

The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.

ADE Pro Conference
ADE Pro is the ultimate annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Saturday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.

About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.

ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation.
Founding partner: Buma
Principal partners: Heineken 0.0 | Desperados

For more information or media partnerships contact Nikki McNeill |