Berlin Music Week to launch club and showcase Festival
On 4th and 5th September, Berlin’s hotspot Friedrichshain-Kreuzberg will see the world’s ‘earliest’ showcase event for the first time ever. This comes as a direct response to the advancement of festival programming deadlines over the last few years. More than 80 export ready international and national acts will perform on over ten stages, showing their skills to the public and representatives of the music industry, giving promoters and bookers a chance to review the following year’s touring artists in good time to book their events and giving the artists the necessary time required to strategise successfully for the following year. Several co-operations with local, national and international partners, companies, labels and agencies have been confirmed and will be announced shortly. In addition, First We Take Berlin will be committed to ensuring key programmers, agents and bookers are in attendance and on the scout at the event.
The Kulturprojekte Berlin GmbH, promoter and organiser of the Berlin Music Week, have commissioned Melt! Booking, the Berlin-based agency responsible for successful events including Melt! Festival, Berlin Festival and splash! Festival, to take over the planning process of ‘First We Take Berlin!’.
“Establishing newcomers and promoting new products is one of the Berlin Music Week’s main goals,” Bjoern Doering comments on behalf of the Kulturprojekte Berlin GmbH. “No other location is more appropriate to introduce up and coming artists than Berlin. Here you find an an eager, young audience that anticipates and coins international trends and styles. No other city has a more vibrant scene of artists, acts, start-ups as well as music, media and technology companies. We are proud to give our full support to this showcase festival, which saw its inception last year, as a an event for the music industry as well as for the public.”
The Berlin Festival GmbH & Co. KG will function as the main organiser of the event with support from the chief partners, Matthias Hoerstmann (Hoerstmann Unternehmensgruppe / HUG) and Festival Republic (LTD / Melvin Benn). As part of this deal, holders of a Berlin Festival ticket will have free entry, provided that festivalgoers registered via the official Berlin Festival website prior to the event. Accredited visitors to Berlin Music Week will also have access to the events. Everyone else will be able to purchase First We Take Berlin! festival tickets for EUR 15 (+ booking fee) only!
The organisers of Berlin Music Week and Berlin Festival have been working closely together since 2010, planning the Berlin Music Week Stage’s line-up (now First We Take Berlin! Stage) as part of the Berlin Festival, which takes places on 6th and 7th September at the former Tempelhof Airport.
Stefan Lehmkuhl, Hoerstmann Unternehmensgruppe’s head of booking, is thrilled: “Melt! Booking already is number one in Germany when it comes to discovering and establishing international acts. I’m excited to enhance our portfolio, which already includes successful indoor concert series like ‘Introducing’ or ‘Certain People’ alongside the larger open air events, with yet another event of international importance. I’m looking forward to working on this ambitious project together with the Berlin Music Week over the next few years.”
“Apart from London, Berlin is one of the most important career starting points for many bands; and an essential part of the festival landscape. I’m delighted to see long-lasting projects grow and develop, while being an immediate factor in maybe helping the next headliner to stardom,” Melvin Benn, Berlin fan, head of Festival Republic, and co-host of Berlin Festival since 2011, comments.
First names will be announced at the end of June, coinciding with advance tickets going on sale.
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