PLAYdifferently ANNOUNCES NEW MODEL1 AMBASSADORS AND TECHNOLOGY PARTNERSHIP WITH THE WAREHOUSE PROJECT
- MATADOR, NICOLE MOUDABER and PACO OSUNA join as PLAYdifferently MODEL1 ambassadors
- THE WAREHOUSE PROJECT is unveiled as PLAYdifferently’s first technology partner
- Following a sold-out first production run, orders currently being taken for the PLAYdifferently MODEL1 second production run
RICHIE HAWTIN and ANDY RIGBY-JONES’ PLAYdifferently today unveils two new DJ ambassadors and a live act ambassador for the PLAYdifferently MODEL1 mixer. Nicole Moudaber, Paco Osuna and Matador join Chris Liebing, Dubfire, Loco Dice and Richie Hawtin as they tour the globe with the new MODEL1 in tow, bringing a new level of sound and performance capabilities to revered clubs and music spaces around the world.
“Finally a refined mixer is available. It was instant love when I played the MODEL1 in Palm Springs. The sound experience and attention to detail implemented is second to none. This 6 channel mixer is a game changer for the DJS who seek to enhance their sets as well as playing back to back.” – Nicole Moudaber
“I’d been searching for the right analogue summing mixer to glue together all the elements in my live set, something that could also give me hands on control with certain familiarities. The MODEL1 has become the centre-piece, the engine room for my live performances, delivering next level sound and opening up sonic possibilities & techniques that I could only dream of in the past, a truly inspirational piece of kit!” – Matador
“It’s important to have a tool that facilitates the musical expression as MODEL1. The features of the mixer allow me to be much more creative; as it has such precise equalisation and such a great range of frequencies, I get to keep using many more tracks at once without making the mixing sound too stuffy. Also, for me it’s essential that all channels have a filter, be it independent or general, as that way I can use six channels at once; and by using the general filter the sound is uniform and compact. The tool I need to maximise my creativity when I’m DJing is finally here! – Paco Osuna
Since launching at NAMM, the world’s largest trade show specializing in music equipment and technology, PLAYdifferently MODEL1 mixer has been test-driven at a series of revered clubs worldwide, including Output (NYC), Fabric (London), Robert Johnson (Frankfurt), Space (Ibiza), The Block (Tel Aviv) and Watergate (Berlin), as well as being assessed at leading worldwide events including ENTER., SXSW, Time Warp, and Glastonbury Festival. Following resounding positive feedback from clubs, events and world-leading artists including Carl Cox, Maceo Plex, Dixon, Cassy, Eats Everything, Francois K, Joris Voorn, the first MODEL1 production run of 300 has now completely sold out with orders now being taken for a second run.
PLAYdifferently is also proud to announce a new partnership with The Warehouse Project, becoming the first ever production partner of the UK’s visionary nightlife institution. Launched in 2006, the iconic Manchester club has built up a reputation as one of the world’s leading electronic music destinations, renowned for their impeccable curation and unique club spaces. The club’s continued commitment to high quality music, sound and technology make it the obvious choice for PLAYdifferently’s first technology partnership, paving the way for yet more artists to experience the innovative DJ instrument and discover why it’s fast becoming the mixer of choice for many of the world’s leading clubs and electronic music artists. PLAYdifferently founder Richie Hawtin will perform at the 2016 WHP series on Friday 16th December, alongside acts including Ben Klock, Ben UFO, Andrew Weatherall, Daniel Avery and Shanti Celeste. Tickets from £29.50 available here.
“The reaction to our PLAYdifferently MODEL1 mixer has been overwhelmingly positive and shows us that sound quality and playability resonates will artists around the world. It’s been so inspiring to see how MODEL1 has bought a new level of creativity to DJ’s from all styles and is fast becoming the “instrument” of choice for the most discerning artists and clubs around the world. I’m excited to have our long-time friends and partners at the Warehouse Project become our first technology partner allowing us to give more artists the opportunity to try out MODEL1 and hear AND feel the difference!” – Richie Hawtin.
About PLAYdifferently MODEL1
MODEL1 is a performance instrument providing new creative possibilities to artists, and empowering them to PLAYdifferently. A mixer of uncompromising build quality, intuitive tactile controls and beautifully warm analog circuitry, MODEL1 is engineered by Andy Rigby-Jones and co-designed by Richie Hawtin, with two years of testing, insight and refinement with artists, clubs and engineers from across the electronic music community.
MODEL1 has a unique offering of six fully featured input channels plus two stereo returns in a small format frame. It has many features not currently available on any comparable device, such as Input pre-amplifier drive control, hybrid filter/swept bell EQ, dual cue system, dual mixer linking system, and a fully balanced Tascam DB25 connector system.
PLAYdifferently MODEL1 retails from £2,500 at playdifferently.org
“From unparalleled craftsmanship and revolutionary design, to incomparable features and sound quality, MODEL1 is a game-change moment in the DJ mixer arena.” – Dubfire
“MODEL1 sounds round, phat, and has the sound signature that I’ve been looking for. I call it The Beast.” – Loco Dice
“Finally the DJ world has a mixer that really brings people together. This is a whole new ballgame because you actually “play differently” when performing back2back sets.” – Chris Liebing
Clare Dover | email@example.com